Abous Us

Well rounded core team supported by strong periphery of tech, growth and content professinals,
as wellas seasoned advisors

Who We Are

We are Alphagreen Group, a global team of passion-led and purpose-driven health and wellness innovators. In just two years, founders Alexej Pikovsky and Viktor Khliupko took a bold idea and nurtured it into what is now Europe’s largest CBD marketplace—and now we’re on a mission to help take next-generation brands to the next level.
We are Alphagreen Group

What We Do

What we do
In short, we grow brands. Whether we’re building a new brand, acquiring one or scaling it through our growth agency, NUOPTIMA, the result is always the same—growth. That’s, of course, in addition to operating our marketplace.

Why We Do It

We do it for two reasons: because we can and because we care. Our team of growth experts has proven itself by not only scaling our own brands but by replicating that growth with other brands too. More importantly, we know it’s a little sappy, but we love helping start-ups start strong and helping businesses scale. Seriously, we’re suckers for success stories.
Why we do it

Our Principles

Customer obsession
Customer obsession
We go above and beyond for our customers’ happiness. We exceed their expectations, over-deliver and earn their loyalty.
Always be learning
Always be learning
We support continuous growth and individual learning. We place as much importance on our failures as our achievements. We confidently push boundaries.
Team players
Team players
We are a team of A-players. We play hard, work harder; together.
Fairness
Fairness
We have a flat hierarchy. We are not afraid to challenge each other. We reward performance.
Agility
Agility
We move fast and break things. Constantly iterate, keep improving and never stand still.
Ownership
Ownership
Be your own CEO. Think big, be bold and take responsibility for the projects you are working on.
Resourcefulness
Resourcefulness
We seek solutions and leverage the environment around us. We think on our feet in high-pressure environments and produce high-quality results.
Ambition
Ambition
We are here to win. Be driven, have a deep-rooted desire to achieve and smash through ceilings.

Featured in

Our specialists

Alexej Pikovsky
Alexej Pikovsky
CEO / Founder
8 years in PE/VC/IBD
Completed $7bn + of M&A transactions
and 10+ investments in VC/PE
Board level experience
MSc from Imperial College London
Viktor Khliupko
Viktor Khliupko
CTO / Founder
10 years of Magento 2 (Adobe)
development experience
Former CTO at Sugartrends
(Etsy competitor in Germany)
Built a team of 20 at Firebear Studio
MSc in Computer Science and AI
Aman Ghataura
Aman Ghataura
Alphagreen Group Head of Growth
Driven 7-figure revenues in B2C eCom and B2B sales
Ex IB at JP Morgan & Business Analyst at Plural AI
MSci Physics from Imperial College London
Elina Boradzova
Elina Boradzova
Head of Content
Leads team of 20+ content
writers and oversees research
and publishing. BA from Queen
Marry University London
Read more stories on Medium Medium or Alphagreen Academy